
The Story of WASA
By teaching the world about the many benefits of wild-caught Alaska sole, WASA contributes to the continued growth of an industry that feeds the world sustainably, consistently, and with heart.
Why WASA Formed
While there are many species of Wild Alaska Sole, there has never been any single group to highlight this fish and its many benefits. WASA formed in 2023 to lead the industry, educate the public, and share our appreciation, understanding, and best practices. We’re the first organization to ever fully focus on the many positive aspects of these flatfish, from their natural abundance to their nutritional properties. From features and facts to catching and cooking, WASA is building a story of authentic appreciation for Wild Alaska Sole.

Heart, Determination, Knowledge
Our fishing community takes pride in its steadfast commitment to promoting global food security by providing sustainable Wild Alaska Sole. We have a wealth of knowledge when it comes to sustainable fishing practices, leading the industry and setting high standards that we hope others will follow. We’re also thrilled to share just how dang healthy and tasty this fish is, while also being easy to prepare. By sharing our comprehensive knowledge of and appreciation for Wild Alaska Sole, we’re here to help it get the global attention it so deserves.

Our Members
With an authentic appreciation of our product and a deep understanding of the logistics of ocean to plate, all of our WASA members are dedicated to sharing our love for Wild Alaska Sole.

Featured Posts
WASA Unveils New Logo and Launches Brand Website
February 6, 2025
New brand image informed by market and consumer research
10 Facts About Wild Alaska Sole: The Hidden Gem of the Ocean
January 30, 2025
Wild Alaska Sole might not be the most famous fish in the sea, but it’s certainly one of the most interesting!
Alaska Flatfish Producers Form New Marketing Association
January 5, 2023
Producers form WASA to promote Alaska flatfish

Get in Touch
How can we help? WASA is your reputable source of straightforward and sustainably-minded industry information. We’d love to hear from you.